Korg USA recently came to our house and asked us to design a national print ad campaign for their new electronic drum, The Wavedrum. After pulling in Awards at NAMM for “Best In Show” and 2 prestigious 2010 Musikmesse International Press Awards, this is one HOT product.

That made it easy for us to utilize world class drummers having fun with the Wavedrum.  Musicians used descriptive words like “expression”, “feel”, “playability” and “sensitivity” to describe the Wavedrum, so the word cloud concept fit perfectly.

If you like banging out some rhythms even if it’s on pots and pans, you must try this – it’s totally addicting; a lot like designing for one of our favorite clients!

Check out more Thinkhouse work at thinkhouse.com

See a really cool video of the Wavedrum here!

What really is a brand?

1- A brand, plainly stated, is an impression. It’s the impression in the consumer’s mind of a company’s total personality,including its real and imaginary qualities as well as its shortcomings.

2- Brand image is developed over time through advertising campaigns with a consistent theme, and is authenticated through the consumers’ experience.

3- A Brand is the mental snapshot and emotional response that springs up at the mention of a company’s name. A psychological judgment that continually changes with the firms messages, circumstances, images and performance.

4- Perception is not always reality, but it is the perception that counts. Whatever signals a company sends out translates to how it is perceived.

5- Brand image is fluid and can change overnight from positive to negative to neutral. Large firms use various advertising or public relations tactics to enhance their image in order to improve their desirability in the marketplace.

6- Brand positioning is the core message that differentiates your product from everything else.

7- A unique product identity strengthens the market’s perception of your product and in turn, reinforces your company’s overall positioning.

8- In today’s marketplace, word of mouth means, word of blog, word of facebook, word of forums, word of twitter, word of text, etc. etc. Good news travels fast, but bad news travels faster. Your success lies strongly in the hands of the consumer, and your consistent brand message is is the key to winning and holding on to them.

Check out the Thinkhouse Facebook page …

Having designed the packaging for this new golf fitness product, FIT FOR GOLF has launched their e-commerce site. The FIT for Golf Training Ball is a 6 lb. medicine ball that has 8 golf-specific exercises printed directly on it’s textured rubber surface. FIT is an acronym that stands for Fitness Illustrated Training, providing illustrated step-by-step instructions on how to get the most effective use out of it.

Check it out … www.FITforGolfShop.com

Seeing is believing.  We’ve begun the branding process for our new national eyewear client who is launching 2 new optical lines.  Their names, (for now) shall remain a mystery, until we figure them out.  After their names are born, Thinkhouse will be designing their logos, packaging, point-of-sale, plus develop marketing and sales support materials, advertising campaigns, web design, seo and social networking support and more!  Our vision is clear … be on the look out!

Thinkhouse has followed up the logo and print collateral design for Targeted Transitions with design and build of their new web site and SEO efforts. Targeted Transitions combines traditional and progressive methods in career and image coaching, career management, personal branding and marketing.

Visit targetedtransitions.com

There is a lot to be learned from 2009, for small and large businesses alike. No industry was left unscathed in some way by our climbing-out-from-under economy.  2009 forced us to calibrate our marketing strategies and conform to new terrain. What is the biggest change? The consumer is now in the drivers seat. So how will marketing evolve in this year? What will be the the top marketing strategies and tactics for 2010?

Click here to read the full story on the Thinkhouse Facebook page …

Thinkhouse has just finished another B2B merchandising 12 page brochure for the KORG sales force highlighting their line of point-of-purchase display systems.

Check out more Thinkhouse work at thinkhouse.com

Vox plugged-in to Thinkhouse to amp up their promotion of the new Vox Virage line of Guitars featuring Chris Robinson of the Black Crowes. VOX amps were instant legends, first as the defining sound of the British Invasion, then the entire rock world. Now Vox has crafted what a fine guitar should be.  With musicians like the Black Crowes behind them, their future is bright and we’re happy to be a part of it.  See for yourself in music magazines nationwide.

Check out our other work at Thinkhouse.com

After completing the first phase of branding via logo design and corporate collateral, we’ve just launched the new web site for A. Buchholtz & Company, a leading Independent Investment Banking Firm For The Media Industry.  We provided design, build, a custom CMS (content management system) and marketing support materials.

Visit the site here: http://www.abuchholtz.com

Need an alternative  for the mayoral race in NYC … then check out this site by The Concerned New Yorkers for Monty Burns Coalition.

The poster they developed has striking similarities to the Obama Hope poster … which was brought to trial by the AP for copyright infringement by its designer Shepard Fairey. Oops.