Having designed the packaging for this new golf fitness product, FIT FOR GOLF has launched their e-commerce site. The FIT for Golf Training Ball is a 6 lb. medicine ball that has 8 golf-specific exercises printed directly on it’s textured rubber surface. FIT is an acronym that stands for Fitness Illustrated Training, providing illustrated step-by-step instructions on how to get the most effective use out of it.

Check it out … www.FITforGolfShop.com

Seeing is believing.  We’ve begun the branding process for our new national eyewear client who is launching 2 new optical lines.  Their names, (for now) shall remain a mystery, until we figure them out.  After their names are born, Thinkhouse will be designing their logos, packaging, point-of-sale, plus develop marketing and sales support materials, advertising campaigns, web design, seo and social networking support and more!  Our vision is clear … be on the look out!

Be Seen Being Green ™ – the second installment in a new line of shirts to come from Thinkhouse.

For our motivational speech, see our posting “Step Lively, Tread Lightly”.

Step Lively, Tread Lightly ™ – a new line of shirts to come from Thinkhouse.

You’ve heard it all before, it’s a fragile earth we live on … but do you do your part? Are you pro-active?  Small actions by lots of people will make big differences.  My nephew, Jonathan who designed this shirt with me, just got back form a month of fixing trails out in Oregon. He’s doing his part … are you? So, be seen being green! Hey, that sounds like a good line for another t-shirt!  Stay tuned …

Buchholtz in the house!

A.Buchholtz & Co., a private investment banking firm has entered our house for brand development.  We’ve just completed a logo and collateral and will begin working on their website and email-marketing designs.  Having spent the past twenty years or so of negotiating media acquisitions on behalf of the biggest media companies in the world, they’ve been pretty comfortable negotiating their way around our house.

Ahh, the familiar smell of bug juice!  Brings me right back.

It’s not everyday you get to design for New York State’s oldest runnung day camp, 121 years and counting!  After hashing out some ideas with some of the nicest people we’ve ever met, we decided on a few key elements; kid friendly, primary colors and highlight the harbor.  Splattered on banners, t-shirts and other swag, everyone seems to like the fresh change along with the fresh air!