Strategic SEO That Drives Real Business Results

Thinkhouse implemented a comprehensive SEO strategy that goes beyond rankings to focus on what matters: revenue conversions. 

Our approach combines technical excellence with deep market understanding, targeting both luxury consumers and trade professionals through strategic keyword optimization. 

Using Google Search Console, Analytics 4, and proprietary monitoring systems, we identify opportunities before competitors do—like the AI algorithm shift we capitalized on in January 2025.

We continuously adapt our tactics, including recent AI algorithm optimizations that delivered immediate results. By focusing on non-branded search terms (70% of traffic), we’ve built sustainable visibility that doesn’t rely solely on brand recognition.

Highlights (we are proud of)

• Traffic Growth: 213% increase in organic clicks over the last 16 months, reaching 12K monthly
• Visibility Explosion: From 96K to 339K monthly impressions (+253%)
• Business Impact: Organic search drives 58% of all conversions despite being 43% of traffic
• Conversion Power: SEO has a 3x higher conversion rate than direct traffic (1.71% vs 0.53%)
• Sustained Growth: January 2025 technical upgrades resulted in 300%+ traffic spike that held steady

Story & Success: Building a Digital Asset That Compounds

For over 12 years, Bloomsburg Carpet has trusted the Thinkhouse team to evolve their digital presence through three complete website designs, each more sophisticated than the last.

This isn’t just about keeping up with design trends; it’s about building a digital ecosystem where beautiful design meets conversion science. Our third-generation site perfectly balances the dual challenge of appealing to luxury consumers seeking sustainable elegance while serving trade professionals who need technical specifications and quick ordering.

The January 2025 breakthrough perfectly illustrates how our integrated approach pays off: while competitors scrambled to understand AI algorithm changes, our technically robust website foundation allowed us to implement upgrades that captured a 300% traffic increase, which our optimized user experience converted into actual sample requests.

With organic search now driving nearly 6 out of 10 sample requests and creating visitors who are 3x more likely to convert, we’ve proven that tactical SEO and great web design aren’t separate services: they’re two sides of the same success story. Our long-term partnership has transformed Bloomsburg Carpet’s digital presence from a simple website into their most valuable sales asset, delivering measurable growth year after year.

Every business deserves to be found by customers actively searching for their services. What would 58% more conversions mean for your bottom line?

Let’s Build Something Great… Together.

At Thinkhouse, we’ve spent over 18 years helping clients elevate their brands through smart strategy, standout design, clever SEO and results-driven digital advertising and marketing. For us it’s all about the relationship, trust and ROI.

Let’s connect and see how we can help your business grow and become our next happy client (and maybe become besties in the process).

Have a project in mind? Call (917) 805-0480 or contact us here.

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