Bloomsburg Carpet

Case Studies / Catalog/Brochure / Copywriting / Online Marketing / Print Design / Web/Mobile-Design/Dev

The Client

For over 36 years, BC has been weaving fine American made carpets of the highest quality. Bloomsburg Carpet beautifies some of the most renowned hotels, country clubs, casinos, airports and government buildings around the world.

The Challenge

Bloomsburg Carpet is of such high quality, they cater to the most exclusive interior designers, architects and locations ­— essentially, the top 1%. That means the prospects are high in taste, but are not plentiful in numbers. The challenge was to improve the brand image to appeal to the high-end commercial and residential customers, plus optimize the website so that it produces quality leads of those searching for the highest quality floor coverings.

The Result

Wrote, designed and produced a new corporate brochure using some of the finest papers available combined with elegant design and style. The owner of BC told us, “It’s the nicest in the industry” and it is being extremely well received. The SEO program we have had in place for over 2 years has produced staggeringly positive results in website traffic that have translated to a 20% increase in sales in the past year. We also write and manage their blog which brings thousands of visitors to their site each year!
• 20% increase in overall 2013 sales
• Improved organic traffic 194%
• Lowered bounce rate by 42%
• 311% increase in new users on site
• Page one rank for over 50 keywords