Medmeme

Ad Campaign / Case Studies / Copywriting / Identity / Online Marketing

The Client

Medmeme provides data analytics solutions that analyze, measure and transform raw data into actionable knowledge for driving more strategic and timely decisions for pharmaceutical companies who are bringing new products to market.

 

These powerful tools help steer better decisions in drug research, development, testing and launch; allowing pharmaceutical companies and other healthcare organizations to yield transformative and market-differentiating benefits and greater market traction for a sharper competitive edge – aka; Accelerating Pharma Performance.

The Challenge

Thinkhouse was tasked with crafting the Medmeme voice and making it clear, concise and understandable to the medical affairs community. We immersed ourselves in this very sophisticated service and created language that enables highly specialized key decision makers across pharmaceutical and healthcare industries to easily digest and understand the value of Medmeme.

 

After developing this crucial messaging, we translated that across several marketing touch-points including print ads and online ads, corporate website, brand literature, and content marketing. Our work continues with an upcoming video content program and extensive white paper and article writing and delivery.

The Result

The client was extremely happy with our deep understanding of the product and it’s prospects. The results of our advertising campaign were outstanding. According to a reaction study conducted by an independent research firm on behalf of the publication for Pharma Marketers, PM360, where the ad ran:

 

  • • Medmeme scored in the top 2 of ads for Overall Design, Stopping Power, Compelling Design and Design Memorability

 

  • • Medmeme scored in the top 2 of ads for Overall Message, Understandability, Persuasiveness and Informativeness

 

  • • Medmeme scored in the top 2 of ads for Overall Effectiveness

 

Additionally, Medmeme is seeing an increase in website traffic and new prospect phone calls.

 

Our work continues with ongoing advertising campaigns, a full content marketing program including writing blog articles, whitepapers, and corporate and expert case use videos.