Royal Waste Services, Inc.

Ad Campaign / Case Studies / Copywriting / Identity / Online Marketing / Print Design / Trade Show Booth Design / Web/Mobile-Design/Dev

The Client

Serving New York City and the Tri-State area for over 20 years, Royal Waste provides unparalleled commercial and residential Waste Management and comprehensive Recycling Services. Their goal is to eliminate waste and send Zero-2-Landfill by using state-of-the-art technology, educating, training and providing customers with more sustainable waste and recycling options and practices.

The Challenge

Thinkhouse was tasked with the job of implementing an Online Advertising Campaign as well as an SEO program. We took advantage of Royal Waste’s unique position as a premier NYC waste management company in the New York tri-state area to develop a robust pipeline of new leads.

The Goals

1. To establish a paid search presence and reinvigorate their marketing efforts.  2. To help spread the word about this dynamic local company.  3. To increase traffic to the Royal Waste Website.  4. To catapult ROI via conversions from website and get the phone to ring


Through Google Adwords Advertising, we designed Royal’s campaign structure to focus on geography with ad text and keywords specific to the boroughs where they do business. We took advantage of all relevant ad extensions and focused on creating a strong increase in conversions and leads for them through the contact page on their website or via phone. On the SEO side, all structural and Google based coding was refreshed through several tactics by Thinkhouse’s expert team to ensure optimal performance and indexing of the website.

The Result

In just the last 10 month period alone, our campaigns have helped produce a 51% increase in click-through rate, a 166% increase in conversions, a 61% decrease in cost per click, and we’ve maintained an average conversion rate of 6.9% across all the campaigns. Our SEO strategies and implementation have resulted in a 46.8% increase in organic impressions, a total of 529 newly ranked keywords, and 40 keywords that moved from page 2 to page 1 on Google.