Absurd Snacks… The New Munchy Crunchy Trail Mix!

Absurd Snacks has revolutionized traditional trail mix with an irresistibly crunchy and delicious blend that’s top-9 allergen-free. This healthy, absurdly good snack is the brainchild of two impressive young college grads/entrepreneurs and Thinkhouse is thrilled to be part of their journey from the ground floor.

As Absurd Snacks hits store shelves in two mouth-watering flavors; Magic Maple Cinnamon and Rockin’ Rosemary Sea Salt, we’re excited to help this startup CPG brand establish its foothold in the market with an entirely new brand rollout.

THE CHALLENGE
To truly shake up the trail mix industry a complete re-brand was completed. The new look is a bold departure from the original design and immediately catches the eyes of shoppers, effectively conveying the brand’s unique offerings and fun and playful approach.

THE RESULTS
Launch is in progress and fans and influencers alike are loving the new look and the new flavors!