Diamonds
International

Where Strategy
Meets Success.

Hello Gorgeous Campaign

Diamonds International®, the renowned Caribbean jewelry retailer, asked Thinkhouse to write and produce a customer journey and video to promote their high-end product line of luxury watches, diamond and precious stone jewelry. 

Our concept: Hello Gorgeous. 

Thinkhouse was given 10 days to produce a video (and customer journey thru emails and landing pg) that would attract the attention of and convert cruise ship onlookers with 2 digital barge billboards circling the Norwegian Sky Cruise Ship as it sailed out of the Port of Miami. 

Thinkhouse delivered sparkling results! 🚢 💎 The one hour campaign resulted in over 500 gift card downloads!

Onlookers were invited to scan a QR code to connect to Free WiFi and score a Free $500 Gift Card to use at any of the 100+ Diamonds International® stores! 💎✨

The “Hello Gorgeous” concept was designed to catch the eye and resonate with the cruisers about the stunning jewelry found at DI. By using a bold type treatment on a black background paired with up-close imagery of fine, sparkling jewelry, we captured attention and created visual impact that would aim to attract thousands of eyeballs from the ship. 👀

Diamonds International was thrilled with the results of the campaign… and we can’t wait to find out what we’re working on next! 💍🎉

Contact Thinkhouse for your next branding or marketing project!

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