9 Reasons Why SMS Marketing Is Ingenious

SMS stands for Short Message Service, but most people just know it as Texting.

That’s right, instant text messages, an ingenious marketing tool, for the right business. Let’s face it, all of us, or certainly the majority are spending a whole lotta time looking at our phones. We love to keep in touch, we’re obsessed with constant communication and information.  This is what the world has come to, so what better way is there to put your message in front of your audience, by text!

Here are 9 reasons why you should consider it for your business:

It’s a choice. The sheer beauty of text marketing, is that your customers or prospects actually opt-in to receive your messages, so you are not annoying people, they WANT to receive the messages.  And if it starts to bother them, or become irrelevant, guess what?  They opt out!

Instant engagement. Let’s say you decide you want to run a last-minute sale, or do a promotion of some kind – you send the text, it’s instantly received, and you instantly get a response!

It’s Creative. Get inventive with your text messaging.  Offer VIP exclusives, make it a contest, make it a club, ask the audience to participate in something, or make it a limited-time offer.  All of these incentives will compel customers to act on them.

It’s trackable. That’s right, just like email, track how many texts were sent, how many were opened, and how many

It’s Flexible. Either send a handful of messages to a targeted group or send thousands.  A great SMS marketing service makes it easy to customize your text message campaign.

People Read Them. 95% of texts are read, a staggeringly high open rate and that means a high conversion rate for your business.

It’s Cool. We are all bombarded with email to the point of email fatigue.  Texts get more attention and are usually from people you want to hear from.  Show your customer you’re cool and keeping up with the times.

It’s Green. And green is good.