Case Study: Fueling Energo’s Social Feeds

Energo is a full-service energy provider with nearly 30 years of trusted service across the New York City metro area. Known for heating oil delivery, HVAC installation and maintenance, and commercial fuel solutions, Energo offers a broad range of services to both residential and commercial customers.

The Challenge:

In 2024, Energo came to us to help bring their story to life online—creating a digital presence that would reflect their on-the-ground reputation: reliable, professional, and deeply human.

Energo had a strong reputation among longtime customers, but their social media channels weren’t telling that story. With minimal engagement and mostly product-focused content, the brand lacked personality and visibility in a crowded, highly localized market.

They needed a complete content strategy—one that would:

    • Highlight the breadth of their services

    • Reach both residential and commercial audiences

    • Establish visual consistency and a stronger brand voice

    • Most importantly, showcase the real people behind the brand to build trust and relatability

Our Strategy:

We built a social media program around what makes Energo truly unique: its people, its reliability, and its all-in-one energy solutions. Our work included:

🎥  Quarterly Video/Photo Shoots

Every quarter, we roll out a new suite of photo and video content—captured at their headquarters, in the field, and alongside Energo’s service techs on real jobs. This rich content library fuels a steady stream of relatable, real-world storytelling across all platforms.  These shoots yield up to 20 short-form videos that feature:

    • Behind-the-scenes footage

    • Customer testimonials

    • Staff interactions and interviews

    • Oil deliveries

    • Service men on camera

    • Service calls in action

📱  Monthly Content Management

Thinkhouse handles every aspect of Energo social media management and ensures every piece of content feels cohesive and on-brand across 3 platforms: Instagram, Facebook, and LinkedIn. Our work includes:

    • Strategy development and content planning

    • Weekly branded static posts, video reels and stories

    • Customized highlight covers

    • Original recorded content

    • Scheduling, monitoring, and performance tracking

    • Monthly analytics report

🧠 Creative Direction & Messaging

Energo’s brand voice needed to feel confident but neighborly. We leaned into storytelling that reflects their dedication to safety, family comfort, and business reliability. Messaging is keyword-optimized to improve visibility while always feeling personal and warm.

The Results since launching the program in October 2024, the transformation has been dramatic:

    • 📈 150% increase in followers across all platforms—organically

    • 💬 Consistent growth in post engagement, profile visits, and story interactions

    • 🙌 Customer trust and relatability have soared thanks to our “real people” video strategy

    • ✅ LinkedIn has become a stronger tool for commercial market awareness and hiring visibility

    • 📣 “Talk to camera” posts—especially those with team members—perform 3x better than average

Client Feedback:
“Wanted to let you know that Jerry reached out and told me he LOVED today’s LL152 post and would love more original ‘talking people’ in our posts. Thanks for everything – loving the posts!”  Energo’s leadership has expressed that the new content finally feels like them—authentic, professional, and rooted in customer care. 

Conclusion:
By combining strategic planning, consistent production, and a human-first creative approach, we helped Energo become more than just a trusted energy provider—we helped them become a trusted voice online. The brand is now building stronger connections with customers and communities every day, one post at a time.

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