WT
SHADE

Throwing
Serious Shade
...In The Best
Way Possible.

From Visual Identity to Acquisition:
8 Years of Brand Partnership

Before Their Acquisition, WT Shade Tapped Thinkhouse for 3 Full Brand Transformations.

For more than eight years, Thinkhouse partnered with WT Shade to deliver three top-to-bottom brand transformations — each as sleek and sophisticated as their high-performance window covering solutions. From a refreshed logo and cohesive visual identity to product catalogs, spec binders, and fully redesigned websites, we created complete brand systems for WT Shade, Windowtex, and EcoFabrix that reflected precision, performance, and a modern aesthetic.

Our work extended well beyond the screen — including product and location photoshoots, branded interior assets, marketing and sales materials, and ongoing support for all of WT Shade’s corporate initiatives.

The result?

Three distinct brands that made a confident, consistent impression across every touchpoint — laying the foundation for exponential growth and ultimately contributing to WT Shade’s successful acquisition in 2022.