Woven for Results: An SEO Strategy That Delivers

Bloomsburg Carpet is an American carpet and rug manufacturer known for their high-end, woven carpet. With an eye for design and a commitment to craftsmanship, they serve both commercial and residential markets.

The Challenge:

When Bloomsburg Carpet came to us over 12 years ago to improve their website and their SEO, Thinkhouse set out to improve their low organic visibility, but their difficulty ranking for product categories and luxury search terms in both the residential and commercial carpet industry. They needed to reach both B2B, architects, designers, and large property managers plus an affluent consumer audience while competing with large consumer brands online.

The Strategy:

Over the years our SEO strategy has evolved with technological and algorithm changes, however, most recently, Thinkhouse’s SEO comprehensive strategy goes beyond rankings to focus on what matters: revenue conversions (sample requests). Our approach combines technical excellence with deep market understanding, targeting both luxury consumers and trade professionals through strategic keyword optimization. 

Using Google Search Console, Analytics 4, and proprietary monitoring systems, we identify opportunities before competitors do—like the AI algorithm shift we capitalized on in January 2025.

We continuously adapt our tactics, including recent AI algorithm optimizations that delivered immediate results. By focusing on non-branded search terms (70% of traffic), we’ve built sustainable visibility that doesn’t rely solely on brand recognition. 

The Highlights:

For over 12 years, Bloomsburg Carpet has trusted the Thinkhouse team to evolve their digital presence through three complete website designs, each more sophisticated than the last. 

This isn’t just about keeping up with design trends; it’s about building a digital ecosystem where beautiful design meets conversion science. Our third-generation site perfectly balances the dual challenge of appealing to luxury consumers seeking sustainable elegance while serving trade professionals who need technical specifications and quick ordering.

The Results:

The January 2025 breakthrough perfectly illustrates how our integrated approach pays off: while competitors scrambled to understand AI algorithm changes, our technically robust website foundation allowed us to implement upgrades that captured a 300% traffic increase, which our optimized user experience converted into actual sample requests. 

With organic search now driving nearly 6 out of 10 sample requests and creating visitors who are 3x more likely to convert, we’ve proven that tactical SEO and great web design aren’t separate services: they’re two sides of the same success story. Our long-term partnership has transformed Bloomsburg Carpet’s digital presence from a simple website into their most valuable sales asset, delivering measurable growth year after year by attracting the right leads from the right audiences.

Happy Client:

We’ve been a client of Thinkhouse for as long as I can remember. I couldn’t be more impressed with the professionalism and ease in which the team is able to handle any project or challenge we throw at them. Thinkhouse helped us transform how we show up online. We’ve seen measurable improvement in our search performance and sample requests year after year, and best of all, they treat us like family. I strongly recommend the Thinkhouse team for any marketing, website development, or SEO work needed. – Dan Habib

Shameless Plug:

Every business deserves to be discovered by customers actively searching for what they offer. What could a 58% boost in conversions mean for your bottom line? Let’s unlock that potential. Call Thinkhouse to get started.

Let’s Build Something Great… Together.

At Thinkhouse, we’ve spent over 18 years helping clients elevate their brands through smart strategy, standout design, clever SEO and results-driven digital advertising and marketing. For us it’s all about the relationship, trust and ROI.

Let’s connect and see how we can help your business grow and become our next happy client (and maybe become besties in the process).

Have a project in mind? Call (917) 805-0480 or contact us here.

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